ONEDigital Insights
Visibility
Objective
What is the status of my business/operations?
Outcome
Have near real time visibility to status so I can make good and fast decisions
Examples
KPI monitoring and reporting
Financial status monitor and reporting
Tank or product status in production
Product quality status
Diagnostics/Analytics
Objective
What are key factors influencing my KPIs or business status/operations?
Outcome
Optimize my operations by identifying and focusing on the right variables,
Reduce time to respond to product and customer issues
Examples
KPI or report drill down
Root cause analysis through advanced analytics/machine learning
Predictive
Objective
How can I predict future state of my business/operations given current status?
Outcome
Become proactive to keep my operations optimized by predicting the impact on my business due to a change in an important variable
Examples
Predict potential product quality issues based on current process or raw material COA values
Predict unscheduled downtime with predictive maintenance
Predict potential change to financials as a result of changing forecasts or costs
Cognitive
Objective
How do I know what specific actions to take to avoid predicted deviations from happening?
Outcome
Evaluate and execute recommended actions by smart systems to minimize the impact of a change on my future
Examples
Stop product shipment or adjust product recipe prior to shipment due to predicted quality problem
order the right parts for the right location to repair equipment predicted to fail outside of PM schedule
Modify specific raw material and quantities order and locations based on prediction of a change in customer forecast
Supply chain is a critical asset for the company, we have to deliver a whole set of different customer experiences across their entire journey whether we engage with them in a marketing conversation, a sales conversation, or a support conversation it has to be one integrated flow.
Steve Sciarappo
Intel GM Enterprise Business Solution
We need to become a focused medicines company that’s powered by data science and digital technologies.
Vas Narasimhan
CEO Novartis
Marketers are thinking more about providing a customer experience built around service delivery. However, there are real hurdles - the right internal processes, capabilities and access to tools that enable a greater focus on the whole customer journey.