The speed of business today is the fastest it has ever been and at the same time the slowest it will ever be. At the same time complexity is also increasing.  We have more data, from more sources, coming at us in more forms at an ever faster pace. The processes, the technology, and the way we do things has to change to be able not just survive but to thrive.  We need to rethink our business because what works today will not be fit for tomorrow.

Supply chain is a critical asset for the company, we have to deliver a whole set of different customer experiences across their entire journey whether we engage with them in a marketing conversation, a sales conversation, or a support conversation it has to be one integrated flow.

We need to become a focused medicines company that’s powered by data science and digital technologies.

Marketers are thinking more about providing a customer experience built around service delivery. However, there are real hurdles - the right internal processes, capabilities and access to tools that enable a greater focus on the whole customer journey.